by Roger McKerlie | Mar 10, 2022 | Marketing
10 MARCH, 2022 Find the person behind the suit! This a true story so I have changed some of the details to hide the people involved. It’s an amazing tale which just goes to prove that there is a real human with a back story behind every corporate...
by Roger McKerlie | Nov 30, 2021 | Marketing
30 NOVEMBER, 2021 Roger McKerlie – my business journey and experiences Inauspicious beginnings Although I went to university, where I read English and American literature, I had no idea about the working world when I graduated and to be fair a dissertation on the role...
by Roger McKerlie | Aug 16, 2019 | Marketing
16 AUGUST, 2019 Account Based Marketing – Successful implementation How do you make it work? Leading B2B organisations have been practising ABM for about 3-5 years now but to the vast majority of marketing professionals, and to SME business leaders in particular, it...
by Roger McKerlie | Jul 25, 2019 | Marketing
23 JULY, 2019 Account Based Marketing – a new way of winning high quality business In the beginning….. 20 years ago, at an awards dinner, I sat next to the Business Development Director of a global law firm. I was running my own creative agency at the time and, when...
by Roger McKerlie | Jun 23, 2019 | Marketing
28 JUNE, 2019 What’s the point of marketing? Sadly, I have heard this question asked too many times by too many business people. It may be a little too contentious to say that the people who ask this tend to share the same fate – lack of fulfilment and...
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